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Jakarta - PT AIA Financial (AIA) together with PT Bank Central Asia Tbk (BCA) launched Proteksi Jiwa Maksima (JIMI), a traditional life insurance product designed to safeguard family finances and provide peace of mind for future generations.
Insurance is still not a major part of Indonesian families' financial planning. This is reflected in the data that life insurance penetration of the Indonesian population only reached 6.6% in the first half of 2024. Along with the increasing financial needs at every stage of life, having life and financial protection is crucial, especially for productive age customers, especially for those who are the backbone of the family economy.
Haryanto T. Budiman, Director of BCA, said, ‘We are committed to offering diverse and customised financial products, including financial protection solutions. This is part of our commitment to help our customers, especially those who are responsible for their families. We realise that everyone wants to protect the future of their loved ones, and JIMI is here as a solution.’
Kathryn Parapak, Chief Marketing Officer of AIA stated ‘We present JIMI as a protection solution while supporting life expectancy for customers. In line with our commitment to help millions of Indonesian families live healthier, longer, better lives, we endeavour to cover all aspects of life, helping customers to adopt a protected healthy lifestyle. The protection we offer is holistic, integrating customers' overall health and well-being, accompanying customers at every stage of life.’
JIMI is a traditional life insurance with a 20-year protection period that provides optimal protection in the form of total Sum Assured of up to 315% consisting of:
- Death Benefit 100% of initial Sum Assured
- Sum Assured booster benefit of up to 110%
- Additional Benefit of 100% initial Sum Assured if Death due to Accident
- Extra Sum Assured 5% if further premium payment is made through BCA Credit Card auto debit
With the Sum Assured booster, it is expected to anticipate the impact of inflation on the Sum Assured that is inherited.
In the midst of a dynamic rhythm of life and changing economic needs, JIMI provides flexibility with the choice of Plan and Payment Period. Plan Vita is a solution for customers who need life protection with an optimal Sum Assured booster with a more economical Basic Premium, while Plan Value is suitable for customers who need protection and expect a return of 110% of the total premium if the Insured is still alive until the end of the coverage period. This feature not only provides significant financial benefits, but also serves as a provision in continuing life and realising family plans.
There is a choice of JIMI Premium Payment Periods that also facilitate customers, namely Single Premium payment, 2 years, 5 years and 10 years.
JIMI is equipped with AIA Vitality membership option to support customers to adopt a healthy lifestyle in a simple and personalised way through three stages, know your health, improve your health, enjoy the rewards. Through AIA Vitality, customers are not only encouraged to maintain a healthy lifestyle, but also get lifestyle rewards and cashback on the next premium with the amount according to the AIA Vitality status at the end of the period as an appreciation.
Maksima Life Protection (JIMI) provides access to maximum protection with affordable premiums, starting from Rp550 thousand per month. Through JIMI, AIA & BCA are committed to continue assisting Indonesian families in planning a better future by having protection while maintaining a healthy lifestyle.