Jakarta - Graphis, a fashion brand that emerged in 1988 in Indonesia's fashion industry, has influenced fashion trends from one era to the next for more than three decades. The Graphis brand was first present and distributed through department stores and showrooms.
Over time, Simplicity was then introduced as a companion brand with a different market segment.
Simplicity and Graphis continue to evolve to meet the needs of the women's fashion market. Today, there are 15 Simplicity & Graphis showrooms spread across Indonesia, and dozens of department stores that remain as distribution channels for both brands.
Simplicity & Graphis' success in maintaining its existence for 35 years is the result of a long journey and proven marketing strategies.
Dennis Yung Kusmajaya, CEO of PT Kurnia Astasurya, the parent company of Simplicity and Graphis brands, revealed that his company continues to innovate and face challenges in every era.
"Our commitment is to continue to innovate and work together with various parties to remain a brand that is always up-to-date and accepted by the community," said Herlianti Iskandar, Head of Marketing Simplicity & Graphis.
"We also continue to expand our product range to reach more customers through online and offline platforms," she added.
Dennis, with his strong business expertise, has provided strategic direction and long-term vision for the company, while Herlianti, with her creative flair and marketing expertise, has played a crucial role in maximizing Simplicity & Graphis' marketing strategy.
Herlianti has successfully developed effective and innovative marketing campaigns for the brand. Through her expertise in utilizing the right marketing channels, she has successfully expanded the reach of the Simplicity & Graphis brand.
With her hard work and dedication to marketing, Herlianti hopes to continue to inspire and fulfill the fashion needs of their customers in the future.
The togetherness and synergy between the two is a solid foundation in facing challenges and maintaining the brand's success. Simplicity & Graphis' 35-year journey is a testament to the skills and dedication of Dennis and Herlianti who complement each other in the growth of the brand.