Jakarta - Sociolla, the leading beauty omnichannel-retailer in Indonesia, launched the latest feature innovation on the SOCO Beauty Super App, namely Expert Review, product reviews written directly by beauty experts and professionals. In launching this innovation, Sociolla collaborated with four beauty experts with different backgrounds: renowned makeup artist Ryan Ogilvy, medical doctor Claudia Christin MBBS, Ph.D (Dermatology), aesthetic doctor dr. Abelina Dini Fitria, Dipl. AAAM, MM, MARS, and hair stylist Rey Nathanael.
The Expert Review feature comes to SOCO as a solution to the challenges faced by beauty enthusiasts who often take longer to find the right product. Based on internal data and analysis of beauty customer behavior, Sociolla found that customers take at least 10 steps of exploration before finally deciding to make a purchase. This process includes product searches, reviews from various sources, asking friends and beauty advisors, comparing prices, and so on.
Social Bella's Co-Founder & CMO, Chrisanti Indiana said, "Through every innovation we present, we want to help make customers' journey in finding products that suit their needs easier. This Expert Review feature is expected to provide a little enlightenment in confusion and reduce the risk caused by excessive information flow that can affect purchasing decisions."
"The experts who collaborate with Sociolla are the best in their fields. They are experts and professionals with great knowledge and years of experience. Therefore, we are confident that they will definitely provide reliable product reviews which are not only based on personal use, but also from the many uses of products on their patients or clients according to various skin and hair characteristics," Chrisanti explained.
Sociolla ensures that SOCO users can also obtain information about various categories as well as complete and tested reviews from experts by visiting https://sociolla.app.link/expert-review. The Expert Review feature further strengthens the position of the SOCO application as the go-to solution that helps all beauty activists to free themselves from challenges or limitations and have their own beauty 'journey'.
In addition, the Expert Review feature in SOCO is an important key in Sociolla's long-term commitment to encourage a sustainable beauty industry in Indonesia. Through Waste Down Beauty Up (WDBU) launched last year, Sociolla continues to encourage wise beauty product purchasing behavior, one of which is by reading reviews first before buying products to ensure the product suits their needs.
"As a leading beauty retailer in Indonesia, Sociolla is always looking for innovative ways to help beauty enthusiasts become more confident in their beauty journey and find all the complete beauty information that supports a more seamless, easy and comfortable shopping experience for users anytime and anywhere.
The Expert Review feature is a solution that bridges this challenge and streamlines exploration. We are optimistic that this feature can be the right guide for millions of Sociolla customers," concluded Chrisanti.