Bandung - Communication Science Students of Langlangbuana University Bandung held a National Seminar on Sunday, June 25, 2023 at the Brataadmadja Building Sanggar Bratanada Jalan Airbus No. 1 B Sukajadi Bandung City with the theme: "Vision of Effective Communication in the Digital Age.
Present as speakers were the Chairperson of the Indonesian Higher Education Public Relations Association (Perhumani) who is also an academic of Langlangbuana University Faculty of Social Sciences Dr. Ahmad Zakiyuddin, S.H, S.IP., M.I.Kom and Deputy Dean two of Unla Faculty of Social Sciences Dina Alamianti, S.SoS., M.I.Kom.
In his presentation, Zakiyuddin shared effective digital communication strategies.
Zakiyuddin revealed that there are at least three formulas for effective communication, namely understanding who I am, who he is and who he is.
Anyone who wants to communicate with others must understand himself, understand what exactly is the purpose of the communication conveyed, without understanding the purpose, communication will be bland and will not meet the desired target, "said Zakiyuddin.
"Even before communicating with others, at least understand our interlocutor, who he is and what the profile of our interlocutor is so that our communication is successful as intended," Zakiyuddin said.
While in the same place, Dina, a communication science lecturer at Langlangbuana University, revealed that the swift flow of information in the digital era requires intelligence to react to it.
"We must be able to filter the information we must receive, what information is worthy of our consumption. To understand that what must be done is to be information literate, must be able to distinguish which information is hoax or not, "said Dina.
Furthermore, Dina added that as a communicator for effective digital communication, one of them is by understanding the message to be conveyed.
"An effective message is a message that is well packaged by utilizing various information channels," said Dina.
"Pack the message by creating effective content through the use of 5 W and 1 H so that the information conveyed to the public can be received clearly. In addition to the use of 5W + 1H so as not to obscure the meaning of the truth contained in an information," concluded Dina.